The idea was to bring a unique bar to the world; one that takes us back to antiquity when food was simple, wholesome, nutritious and sustained men in battle and their families in peace.

When you eat a Noble Bar, you’re having the same foods that the ancient Romans, Spartans, Chinese, Koreans, Vikings and Japanese enjoyed. We have carefully researched each civilization’s diet and crops grown and created our bar based upon those ingredients.

We use grains eaten by humanity since time immortal: barley, wheat, millet, rice and oats. No soy, protein or any artificial ingredients are used. We use American produce in our bars and purchase local ingredients when available. If we can’t buy American, we will purchase from countries that have a proven track record of food safety.